Why so serious?

You can get great insight from DNA but you can also have a little fun with it. Whether you’re into arts and crafts or love personality tests, this is where you’ll find the right app for a Sunday afternoon.


Editor's Choice

Looking to give your work or weekend look that extra special je ne sais quoi? You can't go wrong with colorful, DNA patterned socks.

Man wearing striped DNA scarf

The one and only scarf that truly goes with anything, because it just suits you.

Genetic art poster print

Create a new type of self-portrait using your DNA data. Become an expressionist artist by using a little science.

Folded DNA tartan

We analyse a part of the genetic code which makes you unique and convert the data into your very own DNA personalised design.

Man wearing striped t-shirt under a denim jacket

Authenticity never goes out of style and neither do completely unique, bright, bold colour patterns.